Revolutionary breakthrough makes the 4x4 50 times safer for the pedestrian
The new Endura Frontal Protection System (FPS) produced by Concept Mouldings (www.conceptmouldings.co.uk) can make 4x4s up to 50 times safer in the event of a front-end collision with a child. Benchmark tests carried out at MIRA (one of Europe’s leading vehicle design, development and certification centres) have proved that with an Endura FPS fitted, the risk of head injury reduces from over 98 per cent in the worst case down to less than 2 per cent. Children typically incur Head injuries from fronts of vehicles and these often prove to be fatal. Risk of injury to the Abdomen, upper leg and lower leg are also substantially reduced.
 
The revolutionary Endura FPS works in harmony with the base vehicle, absorbing massive amounts of energy to significantly improve the safety of the pedestrians, by maximising energy absorption within the shortest distance possible. Staggering statistics produced by the UK’s Transport Research Laboratory (TRL) reveal why the Endura FPS can make a major breakthrough in pedestrian safety. More than 900 UK and 12,000 European pedestrians and cyclists are killed every year and more than 9,000 and 290,000 respectively are seriously injured.
The diagram shown here illustrates the types of injury incurred by a pedestrian as an overall percentage. Statistics show that 80 per cent of all head injuries are serious or fatal injuries. Some 19 per cent of serious and fatal injuries are caused in the abdominal area, and less than 1 per cent of serious or fatal injuries are caused in the knee area, causing either permanent disability or amputation. All injuries have been proven to be reduced with the Endura FPS added; comparative testing results are available at http://www.frontalprotectionsystems.eu/video/testing_safety.php and Endura Frontal Protection Systems are available at www.Endura-fps.com.
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For more information contact Selwyn Rowley at LMMC on +44 (0)1926 611700 or email selwyn@lmmc.co.uk
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