Concept
Mouldings receives backing for breakthrough
in pedestrian safety
Concept Mouldings receives backing
for breakthrough in pedestrian safety
Automotive supplier Concept Mouldings
has received financial backing and
support from leading agencies in the
Midlands to help it promote its revolutionary
new safety device for 4x4s and vans
The company has developed new energy
absorbing plastic fronts for both types
of vehicles which if widely adopted
would saves live and serious injuries
to vulnerable road users such as pedestrians
and cyclists.
Concept Mouldings has worked with
Accelerate a body which is dedicated
to helping companies based in the Midlands
compete in the global automotive market
and the Business
Link Black Country (BLBC).
“Accelerate has been able to
provide financial assistance from the
Made in the West
Midlands Initiative which has helped us to promote our
new products at the British International
Motor Show, said Concept’s managing
director, Ian Finney.
We have worked with Business Link
for the last four years who have provided
support and financial assistance from
the New Opportunities
for Business Growth Initiative and will be providing
further advice and support following
the Motor Show in preparation for launching
a European export initiative at the
Automechanika trade exhibition being
held in Frankfurt, Germany in September
2006,” he added.
The importance of Concept Mouldings
breakthrough development of energy
absorbing frontal protection systems
is underlined by the fact that more
than 900 UK and 12,000 European pedestrians
and cyclists are killed every year
and more than 9,000 and 290,000 respectively
are seriously injured by motor vehicles
according to recent statistics produced
by the UK’s Transport Research
Laboratory (TRL).
Testing of Concept’s revolutionary
new plastic frontal protection system
has been carried out at MIRA, one of
Europe’s leading vehicle design,
development and certification centres.
The tests showed the frontal protection
system reduced the risk of head injuries
from over 99 per cent in the worst
case down to less than 2 per cent and
also substantially reduced the potential
for injuries to the upper leg, abdomen
and pelvis. Head injuries from the
fronts of vehicles are typically incurred
by children and these often prove to
be fatal. Details of the results and
information on this development in
pedestrian safety are available on
www.frontalprotectionsystems.eu .
The new website shows how Concept
Mouldings is already working to an
EU testing regime for frontal protection
systems which will become compulsory
in May 2007 and ensures that the company’s
products will always enhance the safety
of the vehicle. Further suitable vehicles
will be tested and the comparative
results will be highlighted on the
Frontal Protection System website.
Frontal protection systems developed
by Concept Mouldings for different
vehicles will all meet the vigorous
testing proscribed under the new EU
legislation.
The latest testing carried out by
MIRA using a prototype product, has
been based on typical large 4 x 4 vehicles
and vans which are currently available
in the UK and the rest of Europe. The
tests show how the new frontal protection
system works by absorbing energy and
protecting pedestrians from hard parts
at the front of vehicles such as the
bonnet leading edge, radiator and engine.
Details of this new generation of
products will also be available on
the Concept Mouldings exhibition entrance
N1 stand no 244 at the British International
Motor Show between the 20th and 30th
of July 2006, with special press and
trade presentations available on the
18th and 19th of July respectively.
For more information contact Selwyn
Rowley at LMMC on 01926 611700 or email
selwyn @lmmc.co.uk
For further detail about Business
Link Black Country call 0845 113 1234.
Notes for editors
Limited numbers of invitations to
press or trade preview to be held at
events at the British International
Motor Show (North Gallery Room 6) on
the 18th & 19th July 2006 are available
on request to paul@lmmc.co.uk
Business Link Black Country is one
of the region’s leading business
support agencies offering impartial
advice and information to the Black
Country’s thriving business community.
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